The Drink of Industry?

Sqwincher. It’s not a luxury. It’s a necessity. So proclaims the company website of Sqwincher, an, er, industrial, Gatorade-like drink. It seems to do the job (we have been provided with plenty of the stuff down here) but I cannot see their slogan/motto working against Gatorade's Is It In You?

Sqwincher - the drink of industry.

UPDATE: And they mean industry!