Wednesday, May 30, 2012

Yet another Corporate Business-speak example

From a company website (name of division removed to protect the innocent corporate bystanders):

"The [Marketing types] community has been working over the last few months to identify new thought leadership opportunities to complement other thought leadership activities, and further support the business objectives of our corporate segments."

George Orwell wept. 

I think I can translate this as - "our marketing people struggled for some time to come up with a new sponsor/new ad/new campaign/something, anything really new."

1 Comments:

Anonymous plasterers bristol said...

I like the name miserable donuts..

7:32 AM  

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