Tuesday, October 10, 2006

Good Riddance, "Army of One"


I despised the old "Army of One" advertising campaign. To my delight, the Army cut it short, sacked the advertising agency and is ready to launch the new campaign in it's place.

14 Comments:

Blogger Gail said...

I've never understood why they try to take the emphasis off teamwork and place it on individual achievement instead. It seems to be bass ackward to me.

2:12 PM  
Blogger Sage said...

Hope it's a lot better than the old one.
How are things going for you btw. I haven't been by your site for a while and wanted to say hello.

5:41 PM  
Blogger Major John said...

Sage - good to see you back!

Gail - I saw the "preview" of the new campaign (the 'branding" concept vidoe) and I had a couple of tears roll...powerful stuff.

9:58 PM  
Blogger CSMBones said...

Leo Burnett in chicago had the last account. Huge money. A New York firm has the job now. It is very updated and well done. Good Job.

11:15 PM  
Blogger haji-o-matic said...

ARMY OF ONE had several ideas...
We are "ONE" Army (USAR/ARNG/and RA...yeah right.....hahahahaha)
ONE Team. Unified and focused.
Amyway thats the way the propaganda ministers told me to sell it when I was a Drill Sgt.

All the slogans in the world won't work.
Its da money stupid!
More base pay, more bonuses.
Duh.

12:25 AM  
Blogger Major John said...

Haji - you really don't want to know how CSM Bones and I employed the "One Team" slogan...

8:35 AM  
Blogger Muslihoon said...

Oooh, tell us more, Major!

I'm glad you said you like the new campaign. I was worried for a moment it would be another bad one.

How did you like "Be All That You Can Be"?

8:56 AM  
Blogger Major John said...

Be all that you can be was OK. Different times, different days, for sure.

I cannot post the "branding video" as we are supposed to wait for the official launch of the campaign on 9 November.

10:11 AM  
Blogger Citizen Deux said...

How about;

"The US Army, when you realize the rest of the free world wimps out"

11:10 AM  
Blogger Major John said...

Citizen,

Then I'd have some angry friends in the RAF Regiment...

1:42 PM  
Blogger RTO Trainer said...

Um. No one told me to wait to post the video.

6:50 AM  
Blogger Major John said...

RTO - ack, I misread the notes. When I went to the PA site, BG Tony Cucolo says "spread the word!"

Thanks!

9:34 AM  
Blogger Inner Prop said...

One team one flight is what I said in Afghanistan.

I HATED (how the H*LL do you bold and make the text red on this thing, he said through clenched teeth) Army of None. And we had to go and make that our own G@dd@mn unit slogan! GRRRRRRRRRR!!!!

I was interviewed at AT one year (in the early 90s) and the reporter asked me how long I had left in. I told him that I'm an officer and I'll stay in and try to go as high as I can.

In the paper he said that I said I want to BE ALL THAT I CAN BE.

I laughed. I guess that was kinda what I said.

This new Army Strong thing is really good. I too had, well I had something in my eyes and had to rub them. Especially when they showed the old Vet. It had a little Bernini's David about it.

4:27 PM  
Blogger 123 123 said...

Interesting post you got here. I'd like to read something more about that theme.
By the way look at the design I've made myself A level escorts

10:01 AM  

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